When it comes to packaging print initiatives, most brand’s focus on how to get their products from point A to B. While this is important, the spotlight should always shine on hitting those valuable customer touch points. In today’s contemporary landscape where people post their newest buys on Facebook and share their product packaging design on Instagram, retail packaging print services must be carefully thought out to make your brand an instant favorite with multiple consumer groups.
This article will help organizations learn about the process of creating memorable product packaging and printing for retail sales. From utilizing materials that make sense for your products to the logistics in shipping, follow this flow and expect to see an increase in your revenue.
Before You Utilize Packaging Print Services, Nail Down Your Brand Identity
Once you have a clear brand identity, you can start designing retail boxes. It may seem obvious, but using your logo’s colors (and the logo itself) is important for creating brand recognition and a cohesive design that is pleasing to the consumer psyche. You would be surprised to see how many retail companies embark on retail packaging print designs that stray completely from their organization’s look and feel. It is also important from a cost-savings perspective to make sure your retail packaging print aligns with your brand’s future identity.
The Best Packaging Printing Companies Design with the Buyers in Mind
The top packaging printing companies always place focus on the target market when designing retail boxes. Creating a memorable customer experience with packaging is what generates sales and keeps product flowing through big box stores.
Savvy product packaging companies know how to design retail boxes that reflect the product at hand while creating something that resonates with the target buyers. For example, if you are selling handmade body care products, a rigid gift box with those “made-by-hand aesthetics” would add value to buyers by emphasizing the fact the product is not mass produced in some factory; it gives that intimate special touch that resonates with buyers who seek handmade goods. Even adding a “handmade note” on stationary in each box can be an extension of the packaging design.
Combine a Great Customer Experience with Practicality
Part of the customer experience is engineering a retail box that is durable and functional. Yet it also needs to take scalability and shipping costs into mind. Having a durable retail box design is a must because it protects the integrity of the product. Also, a well-made retail box tells buyers the product is also of high quality.
Once you have a concept in mind that honors packaging durability, it must made sense from a shipping cost perspective. Weight, shape and size all have an impact on shipping cost. Have your packaging print company test various packaging solutions with space-effective considerations in mind.
As for scalability, do you plan to ship fewer, larger orders? Or do your operations call for multiple, smaller shipments? Ask the packaging company to explore the scalability of the shipping process while offering packaging solutions that make sense in the longrun, and ask them to identify areas that require automation.