Trends that increase Christmas shopping

Christmas comes and with it the ads that according to the latest marketing trends are no longer trying to sell a product but to generate emotions. The purely commercial is outdated. Old fashioned. Now what sells are the feelings.

Tell a story that comes. Let the heart touch. This trend has been called in a thousand ways, from emotional branding to storytelling. Whatever it is to establish a point of union between product and consumer. What it takes to remember the brand. To humanize it. And Christmas is an excellent time to reinforce this emotional message. In fact, probably the first examples of advertising of this kind arose at Christmas. Before the Internet and social networks revolutionized our universe and turned our consumption patterns upside down.

It is interesting as now the purchase of short formal dresses, among other products or services, are bought not for the price but for the emotional value that they intend to bring to our lives, even for a few hours.

In addition to emotional marketing, digital marketing is added where studies conclude that current consumers spend 18% more per purchase in the digital channel than in the physical store.

Besides, 58% of online shoppers will buy more through this channel.
Most cyber consumers buy more than five times a year and women shop more often than men.

Among those who buy more regularly, the most significant adoption of digital channels is found in young women between 14 and 17 years old.

What comes after emotional marketing? Predictions speak of artificial intelligence, of learning about consumer behavior on the Internet and of the data analysis. More than a new advertising trend, a non-marketing will flourish, something that on the other hand has already emerged on several fronts. I speak of minimalism and flight from the popular brand. From the collaborative economy extending to many more sectors. It is not about not consuming, but about modifying, even if only slightly, our habit of consumption. So maybe, in a not so distant Christmas, we stop buying clothes ignoring the tons that are thrown out per year. So that we give bridges to dream (books, music, something made with our hands). Gifts that generate emotion beyond marketing and embody the true meaning of Christmas.

Destinations for an Unforgettable Honeymoon

Let’s be honest, not all couples have an unlimited budget when it comes to the wedding of their dreams, however, that does not mean you can not enjoy a wonderful honeymoon in a luxury destination with your partner. Sometimes people fall in love so much with the place they visit that they decide to buy a house there, if that is your case you can look for homes for sale in Baja Rosarito Realty.

There are many places for all plans and pockets. Then Skyscanner presents you 5 proposals of destinations that cover all types of budget:

Tulum, Mexico
Enjoy the Mexican Caribbean by saving money on a quiet and crowded beach is possible in Tulum! Here you can enjoy local cuisine at very reasonable prices, warm white sand, cenotes, lagoons, and handicrafts that you can not stop admiring. In addition, to have the proximity of popular tourist destinations such as the Mayan ruins of Tulum, Chichen Itza and Cozumel.

To get to Tulum, you will have to take a flight to Cancun and then a tourist truck that will last from approximately 1:30 to 2:00 hours.

San Jose Costa Rica
Natural landscapes that take your breath away, adventure at every step and one of the most exotic and biodiverse Central American countries awaits you for a honeymoon with a lot of adrenaline!

If you are looking for a different and unforgettable honeymoon, Costa Rica is the destination to which you have to travel. Besides showing hundreds of kilometers of paradisiacal beaches on the Caribbean and Pacific coasts, it is one of the most important ecotourism destinations in the world where you can do everything from hiking and rafting to climbing volcanoes or diving in the open sea, loving couples of adventure will love every second.

Greek Islands, Greece
It is very typical to travel to the great European capitals for honeymoon, but if you want to stand out from other travelers, there is a destination that we are sure you will not regret: the Greek islands, with their white villages perched on hills, impossible sunsets and waters Turquoise colors that have nothing to envy to the Caribbean will leave you surprised.

Of course, forget about the Mediterranean cruises and scheduled trips: make your own route through Mykonos, Santorini, Crete, Milos, Lesbos or Pharos, transfer by ferry, walk every corner on a motorcycle and sleep in villas with blue roofs. Great romantic moments await you in these paradisiacal islands!

A safari in Africa
Tanzania, Kenya, South Africa, Botswana, Namibia … The list of African countries in which to live an unforgettable adventure, crossing national parks and discovering the wild life in freedom and in their natural habitat, is one of the wishes of many couples who decide to take the ‘yes, I accept’.

From Mount Kilimanjaro to Lake Victoria or the dunes of the Namib desert, Africa opens up before us to enjoy a few days in which nature and wildlife will be the protagonists. And after living moments of great adventure we recommend you to take a space of relaxation in one of the most beautiful islands of all Africa: Zanzibar.

Japan, oriental exoticism
Stop in the middle of the famous Shibuya crossing, in Tokyo, and watch life go by like in a “slow motion” image; travel by bullet train to Kyoto and return to the past by attending a tea ceremony; to bathe in an old onsen between Japanese mountains; marvel at the cherry trees or the breathtaking view of Mount Fuji; get reacquainted with the gigantic Buddhist temple of Engaku-ji, in Kamakura or by visiting the temples of Koya-San; let yourself be moved by history in Hiroshima; and discover the samurai tradition in Nikko.

They are just some of the activities that such a beautiful country has to offer, in Japan you will find everything and it is the perfect combination between ancestral traditions, new trends and (post) modernity, a very complete trip for those couples who love history and technological innovations.

Economic growth in Mexico

The primary activities (agriculture and livestock) and, above all, tertiary support the economic expansion as it is the medical tourism that currently only with the best dental implants in Tijuana thousands of tourists travel to Mexico for medical and tourism services.

The Mexican economy grew by 2.4% in the first quarter of the year, driven by the tertiary (services) and primary (agriculture and livestock) sectors, according to figures from the statistical office published on Monday. The rate, already seasonally adjusted -discounting the calendar effects that influence all economic variables-, is slightly lower than that registered in the first measurement for the first three months of the previous year (2.9%). It is the latest data on the expansion of the Mexican economy that is published before the presidential elections. The Government estimates that the GDP will rebound this year between 2% and 3%. Along the same lines, the International Monetary Fund predicts a growth of 2.3%.

Compared quarterly, compared to the immediately previous three months, between January and March the Mexican economy grew by 1.1%. By sectors, primary activities -the most volatile in the latest measurements- increased by 5.1% year-on-year; industry, construction, and mining and extractive activities remained stable, weighed down by declining oil production; and services grew by 3.1%. The weight of this last sector, compared to the scant relative importance of primary activities, makes it the great engine of the Mexican economy in these early stages of the year. The final growth figures for the first quarter will be published at the end of May.

The data is entirely in line with what was expected. The tertiary activities continue to set the pace, beyond the excellent performance of exports and government consumption: as in all the last years, it grows in the first half of the year and then slows down in the second. According to the latest published balance of trade data, exports rose by 10% in March compared to the same month in 2017. To a large extent, this figure, very positive, has to do with the excellent moment the US economy is going through, by far the largest customer of Mexico and the artificial cheapening of Mexican products thanks to the devaluing of the peso against the dollar.

How Top Packaging Print Companies Design Memorable Consumer Unboxing Experiences

When it comes to packaging print initiatives, most brand’s focus on how to get their products from point A to B. While this is important, the spotlight should always shine on hitting those valuable customer touch points. In today’s contemporary landscape where people post their newest buys on Facebook and share their product packaging design on Instagram, retail packaging print services must be carefully thought out to make your brand an instant favorite with multiple consumer groups.

This article will help organizations learn about the process of creating memorable product packaging and printing for retail sales. From utilizing materials that make sense for your products to the logistics in shipping, follow this flow and expect to see an increase in your revenue.

Before You Utilize Packaging Print Services, Nail Down Your Brand Identity

Once you have a clear brand identity, you can start designing retail boxes. It may seem obvious, but using your logo’s colors (and the logo itself) is important for creating brand recognition and a cohesive design that is pleasing to the consumer psyche. You would be surprised to see how many retail companies embark on retail packaging print designs that stray completely from their organization’s look and feel. It is also important from a cost-savings perspective to make sure your retail packaging print aligns with your brand’s future identity.

The Best Packaging Printing Companies Design with the Buyers in Mind

The top packaging printing companies always place focus on the target market when designing retail boxes. Creating a memorable customer experience with packaging is what generates sales and keeps product flowing through big box stores.

Savvy product packaging companies know how to design retail boxes that reflect the product at hand while creating something that resonates with the target buyers. For example, if you are selling handmade body care products, a rigid gift box with those “made-by-hand aesthetics” would add value to buyers by emphasizing the fact the product is not mass produced in some factory; it gives that intimate special touch that resonates with buyers who seek handmade goods. Even adding a “handmade note” on stationary in each box can be an extension of the packaging design.

Combine a Great Customer Experience with Practicality

Part of the customer experience is engineering a retail box that is durable and functional. Yet it also needs to take scalability and shipping costs into mind. Having a durable retail box design is a must because it protects the integrity of the product. Also, a well-made retail box tells buyers the product is also of high quality.
Once you have a concept in mind that honors packaging durability, it must made sense from a shipping cost perspective. Weight, shape and size all have an impact on shipping cost. Have your packaging print company test various packaging solutions with space-effective considerations in mind.

As for scalability, do you plan to ship fewer, larger orders? Or do your operations call for multiple, smaller shipments? Ask the packaging company to explore the scalability of the shipping process while offering packaging solutions that make sense in the longrun, and ask them to identify areas that require automation.

New VS Used: Why High Quality Food Truck Manufacturers are Worth Partnering With

If you are thinking about buying a food truck for your upcoming new business venture, you are likely tossing around the idea of going used instead of new. Indeed the idea is attractive because you save money up front. But what about the long run?

In 2017 more than 80 percent of new food trucks businesses failed within their first two years. One of the leading causes was continuous repairs on used food trucks. Though you save money on the purchase price, used lunch trucks are money pits. Their repairs are costly, and worse yet when you are unable to work you lose that income while your customers go to your competition. This is why buying a lunch truck, new and custom, from reputable food truck manufacturers, will save you money in the long run, and help prevent your food truck business from ultimately going under.

Buying a Food Truck New Comes with a Custom Workspace

One of many downsides to getting a used lunch truck is you have to make do with the space you are given. This can cause cramped conditions for working where efficiency suffers. Remember, if it takes you longer to prepare and serve food, your impatient line will file off to another food truck. On top of that, you give off an unprofessional look as you bang in to your co-worker and fumble about in a confined area.

When you seek a new vehicle from one of many high-quality food truck manufacturers, you get a custom platform with a space you can comfortably work in right out the gate, and also one that you can still comfortably grow into so long as the food truck builder takes your growth goals into account. As your business grows, you will need more manpower, storage, and equipment. Invest in a custom food truck and maximize your revenue potential.

Buying a Food Truck from a Company Promotes Your Growth

When you buy used food trucks, you are getting them from a seller who has zero investment in your marketing efforts. After all, the truck is already there, and it is what it is. However, when buying a food truck from a manufacturer, part of the design strategy takes on your growth goals. From where the service window is, to the exterior shape and design, when you buy a food truck from an established company the builders take everything into account. Some of these include your cuisine, target location, market, buyer personas, and revenue goals. People would be surprised at learning all the details that go into building a food truck!

Are You Ready to Buy a Food Truck?

If you are ready to invest in a new custom food truck, go online and search for some established companies. Check out their website, discover their past projects, and give the food truck manufacturers a call to learn how they envision your new, custom food truck.